Micronas® and Genesis® Microchip Announce Joint Reference Design for Multiple LCD TV Platforms (0408)
New V2E Two-Chip LCD TV Solution Designed To Reduce TV Manufacturers' Time-to-Market
SAN JOSE, Calif., USA and FREIBURG, Germany- April 21, 2004 - Genesis Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for LCD TVs and other consumer display products, and Micronas (SWX Swiss Exchange: MASN, Frankfurt: MNSN, Prime Standard Segment, TecDAX), a leading supplier of cutting-edge IC and sensor system solutions for consumer and automotive electronics, today announced their joint LCD TV reference design, the V2E. The two companies have combined the technologies of the Micronas VCT 49xyI All-in-One TV front-end and Genesis' gm5221 LCD display controller to offer the V2E reference design. The V2E design is targeted for entry to mid-range LCD TVs with panel sizes up to 23-inches and offers worldwide TV functionality.
"Our goal is to offer existing and new TV manufacturers a high-quality, reliable design to efficiently produce a broad range of LCD TVs in volume," said Johann Weierer, director marketing of Micronas. "By providing global TV functionality, this solution is well suited for OEM and ODM customers who want to add value to their product portfolio, or grow into new market segments."
"We believe that the V2E is a cost-effective strategy for companies looking to enter the growing LCD TV market with a proven design engineered by leaders in this space," said Andre Bouwer, director of product marketing for Genesis Microchip. "This reference design enables manufacturers to leverage the technologies of both Micronas' TV front-end and Genesis' image processing to bring LCD TV products based on field-tested components rapidly to market."
Legacy TV front-end solutions from Micronas are proven and reliable, eliminating the need for extensive field testing. The system offers state-of-the-art TV video, sound and radio features as well as the support of global VBI dataservices such as teletext and closed caption. Complete input connectivity is provided, including CVBS, Y/C, YCrCB, HD input (480p, 1080i and 720p), DVI and PC input. Advanced TV color controls using Micronas CTI, LTI and histogram processing, as well as Genesis color management technologies (ACC/ACM) provide user selectable viewing modes such as Cinema, Nature and Sports. Genesis' fully functional TV On-Screen-Display (OSD) is language independent and uses easy to understand icons. Flexible LVDS and TTL output enable the use of multiple panel sources.
For a complete list of features for the Micronas VCT 49xyI All-in-One TV front-end, please visit https://www.micronas.tdk.com/products/documentation/consumer/vct49xxi/in.... For more information about Genesis' gm5221 display controller, please visit http://www.gnss.com/products/gm5221.phtml.
About Micronas
Micronas (SWX Swiss Exchange: MASN, Frankfurt: MNSN, Prime Standard Segment, TecDAX), a semiconductor company group with worldwide operations, is a leading supplier of cutting-edge IC and sensor system solutions for consumer and automotive electronics. As a market leader in innovative, global TV system solutions, Micronas leverages its expertise into new markets emerging through the digitization of audio and video content. We serve all major consumer brands worldwide, many of them in continuous partnerships seeking joint success. While the holding is headquartered in Zurich (Switzerland), operational headquarters are based in Freiburg (Germany). Currently, the Micronas group employs about 1750 people. In 2003, it generated CHF 767 million in sales. For more information on Micronas and its products, please visit www.micronas.tdk.com.
About Genesis Microchip
Genesis Microchip Inc. (Nasdaq: GNSS) is a leading provider of image processing systems enabling superior picture quality in LCD TVs and a variety of consumer and PC-display products. Featuring Genesis Display PerfectionTM technologies and Emmy award-winning Faroudja® video technology, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat panel displays, digital TVs, projectors and DVD players/recorders. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, Korea, China and Japan. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.