Home Appliances @ IFA: Micronas To Offer Its Smart Sensor Solutions For White Goods Applications (0813)

Freiburg, Germany – August 25, 2008 – Micronas (SWX Swiss Exchange: MASN), a leading supplier of innovative application-specific IC system solutions for automotive and consumer electronics, announced today that the company will strengthen its strategy to actively pursue entering the industrial and white goods market with its broad range of Hall-effect sensors. Micronas will showcase its Hall-sensors for white goods at the Home Appliances arena at IFA 2008 in Berlin, Germany – IFA’s new platform focusing on electrical home appliances.

“Leveraging its extensive know-how in Hall-effect sensors for automotive applications, Micronas is in an ideal position to support customers from the white goods arena,” says Peter Zimmermann, Head of Market Management Automotive, who will be heading the company’s initiative to enter the white goods market segment: “We are also looking at the ‘green’ factor: Household appliances are major energy users and our technology helps to reduce power consumption and thus CO2 emission.”

Many appliance manufacturers use multiple sensors for precise control. For example, in washing machines they are part of the variable-speed motor drive. This saves energy by agitating the clothes only enough to get them clean.

Micronas’ sensor solutions are already employed in different types of white goods, such as washing machines, clothes dryers, coffee machines, induction cookers, as well as heating and cooling systems.

Micronas will showcase its smart sensor solutions for home appliances at IFA 2008 in Berlin, Germany, from August 29 to September 3, hall 8.1, stand 105.